
Stop Worrying
About Your Books.
Specialized bookkeeping for short-term rental owners and property managers. You focus on guests and growth — we handle every number, every month, without fail.
● Tax season becomes a non-event
TIDAL PARTNERS FAMILY
● ShoreUp Bookkeeping
YOU'RE HERE
● TideMark Rev
● STR Operations
● Owner Advisory

100%
Accuracy Guaranteed
Tax-ready every January
PEACE OF MIND
Your Books Handled.
Your Time Returned.
Running a short-term rental is already a full-time job. Tracking OTA payouts, categorizing expenses, and reconciling accounts at 11pm is not what you signed up for. We take all of it off your plate — permanently.
Sleep Without the Financial Dread
No more wondering if your records are right or dreading an audit. Your books are clean, current, and ready for any question your CPA or lender throws at you.
Get Hours Back Every Week
The average STR owner spends 10-15 hours a month on bookkeeping. We give that time back — every month — so you can focus on guests, growth, or just living your life.

Tax Season Becomes a Non-Event
Tax season arrives and you hand your CPA a clean, organized package. Every deduction documented. Every payout reconciled. Done.
Know Your Numbers Without the Work
Monthly reports show exactly how each property performed — profit by listing, cash flow, expenses by category — without touching a single spreadsheet.
PEACE OF MIND
01
REVENUE RECOGNITION
Income on check-in, not booking date — accurate period-by-period records.
03
TAX COMPLIANCE
Lodging taxes, Schedule E vs C, depreciation — handled correctly.
02
EXPENSE TRACKING
Every fee, repair, and utility — categorized and deduction-ready.
04
OWNER REPORTING
Monthly statements your owners and CPA will actually trust.
STR SPECIALISTS
STR Bookkeeping Requires Someone Who Speaks the Language
Generic bookkeepers see a Vrbo deposit. We see a multi-platform payout spanning two accounting periods, a cleaning fee, a transient occupancy tax obligation, and a damage deposit held in trust.
OTA Payout Reconciliation
Airbnb, Vrbo, and direct bookings matched to individual reservations — not lumped as one deposit.
Trust Accounting Where Required
Guest deposits, security holds, and owner payouts kept legally separated and compliant.
Nothing Slips Through at Tax Time
Platform fees, depreciation, improvements — every deductible dollar captured before your CPA asks.
Seasonal Cash Flow Clarity
Peak vs. shoulder profitability by property — so you always know exactly where your money flows.

"The right bookkeeper doesn't just record your history — they give you the clarity to write a better one."
SHOREUP BOOKKEEPING · A TIDAL PARTNERS COMPANY
STR SPECIALISTS
Every Service Built
for Short-Term Rentals
No generic packages. Every service is designed for the specific financial complexity of STR operations.
01
Monthly Bookkeeping
Transactions recorded, categorized, and reconciled every month — without lifting a finger.
➝ Transaction categorization & coding
➝ Bank & credit card reconciliation
➝ OTA payout matching
➝ Prior-period clean-up available
04
Financial Reporting & KPIs
Monthly reports that show exactly how each property performed — without the spreadsheet work.
➝ P&L by property
➝Occupancy & ADR tracking
➝ Cash flow forecasting
➝ Portfolio-level summaries
02
Owner Statements
Professional monthly statements per property — owners see exactly what they earned and what they're owed.
➝ Custom per-property reporting
➝ Revenue & expense breakdowns
➝ Net payout calculations
➝ Formatted for owner distribution
05
Trust Accounting
Legally compliant trust account management so you sleep easy knowing every dollar is accounted for.
➝ Three-way reconciliation
➝ Deposit & security hold tracking
➝ Owner liability management
➝ Audit-ready records
03
Tax Preparation Support
Books handed to your CPA fully tax-ready. Every deductible expense tracked before January arrives.
➝ Schedule E & Schedule C support
➝ Transient occupancy tax tracking
➝ Deduction documentation
➝ CPA collaboration & handoff
06
Software Setup & Consulting
The right accounting stack configured for your business — so you never think about whether it's working.
➝ QuickBooks, Xero, or STR-specific tools
➝ TMS & OTA integrations
➝ Chart of accounts build-out
➝ Ongoing advisory support
HOW IT WORKS
From Overwhelmed to
Completely Hands-Off
01
Free Consultation — No Pressure
Tell us about your rental business. We listen and give you an honest picture of how we can help — with zero obligation.
02
We Build Your Custom Package
One flat monthly fee, exactly scoped to your needs. No bloated tiers, no features you'll never use.
03
We Set Everything Up for You
Platforms connected, accounts configured, backlog cleaned up. Most clients fully onboarded within two weeks.
03
You Stop Thinking About It
Monthly books, clean reports, a dedicated bookkeeper who knows your properties. We handle everything behind the numbers.
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"I literally stopped thinking about my books. They're just handled every month and I get a clean report. It's the best money I spend."
MK
Marcus K.
14 Properties · Smoky Mountains, TN
WHO WE SERVE
Built for Owners.
Designed for Managers.
Whether you own one beachfront cottage or manage 80 listings for other investors, we take the financial complexity completely off your plate.
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RENTAL OWNERS
Short-Term Rental Owners
You bought the property to build wealth and enjoy life — not to spend weekends reconciling Airbnb payouts. Hand us the books and get your time back.
➝ Single property to full portfolios
➝ Tax-ready books, no scrambling in April
➝ Know exactly which properties are profitable
➝ Connected to TideMark for full revenue picture
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PROPERTY MANAGERS
STR Property Managers
Your owners trust you with their money. Professional books and polished monthly statements aren't optional — they're how you keep clients and scale your business.
➝ Trust accounting, done right
➝ professional per-owner statements every month
➝ Scalable as your portfolio grows
➝ Paired with TideMark revenue data for full clarity
THE TIDAL ADVANTAGE
Part of a Bigger Picture
ShoreUp Bookkeeping is part of Tidal Partners — a family of STR services covering your entire business, from how your properties are priced to how every dollar is recorded.
Our bookkeeping team and revenue management team communicate directly — so missed deductions, OTA fee errors, and tax oversights get caught before they cost you.
REVENUE RECOGNITION
Income on check-in, not booking date — accurate period-by-period records.
TAX COMPLIANCE
Lodging taxes, Schedule E vs C, depreciation — handled correctly.
EXPENSE TRACKING
Every fee, repair, and utility — categorized and deduction-ready.
OWNER REPORTING
Monthly statements your owners and CPA will actually trust.
CLIENT STORIES
What Our Clients Say
"I used to spend every Sunday night on QuickBooks dreading Monday. Now I open a clean report once a month and that's it. The time I've gotten back is worth more than the fee by itself."
SJ
Sarah J.
4 Properties · Gulf Shores, AL
"My owners get beautiful monthly statements and I never have to think about producing them. ShoreUp made me look more professional overnight and removed that stress from my plate."
TR
Tom R.
32 Listings · Myrtle Beach, SC
"Tax season used to feel like a punishment. This January I handed my CPA a clean folder and we were done in one meeting. I didn't realize bookkeeping could feel this effortless."
DW
Dana W.
7 Properties · 30A, FL




